Gzip is a simple method for compressing your website’s files to save bandwidth and speed up page load times. Gzip works by compressing your files into a zip file, which is faster for the user’s browser to load. The user’s browser then unzips the file and shows the content. This method of transmitting content from the server to the browser is far more efficient, and saves a lot of time. You can enable gzip by simply adding the following code into your. Htaccess file: # compress text, html, javascript, css, xml: addoutputfilterbytype deflate text/plain addoutputfilterbytype deflate text/html addoutputfilterbytype deflate text/xml addoutputfilterbytype deflate text/css addoutputfilterbytype deflate application/xml addoutputfilterbytype deflate application/xhtml+xml. https://storage.googleapis.com/g7a/Wordpress-website-development/index.html You will notice a theme throughout these recommendations, that smaller is generally better when it comes to page speed. This is certainly the case with files, and file compression is one of the genuine quick wins when it comes to optimising speed. To enable file compressing, use gzip , a piece of software that reduces the size of css, html, and javascript files that are larger than 150 bytes through compression. Gzip compression is an extremely popular application, and, as such, most browsers support it, making it an easy and effective way to increase